Camp SPARK
Venture into the world of creative marketing, develop essential business skills, build confidence, and have the time of your life at Camp SPARK this summer
SPARK
Support
Purpose
Aspire
Reach
Knowledge
Date:
June 23rd-27th, 2025
Monday–Friday
9:00am–2:00pm
Location: Carlmont High School
Camp SPARK is a hands-on marketing camp for middle school students. Throughout the week, students will explore the marketing mix, analyze real-world marketing strategies, and develop digital materials.
Students will film and edit their own advertisements using professional equipment, create digital promotions like flyers and infographics, and gain experience in data analysis and market research skills.
By the end of the week, each student will have developed a comprehensive written report and a professional pitch deck, which they will formally present before a panel of judges and parents, honing their public speaking, creativity, and collaboration skills.
No previous experience is required. Beyond marketing fundamentals, students will engage in games, teamwork challenges, and a field trip to the Carlmont Shopping Center, where they will observe real-world marketing in action.
Carlmont DECA students and business interns will be presenting lesson and mentoring students throughout the week.
SKILLS THAT STUDENTS WILL LEARN
Writing and presenting a marketing plan
Filming and editing digital advertisements
Designing infographics and promotions
Use spreadsheets and formulas
EARLY BIRD
Early Bird Special: $240
Discount ends May 14, 2025
*Must be postmarked by May 14, 2025
Regular PRICING
Regular Pricing: $290
Registration ends June 19, 2025
*Must be postmarked by June 19, 2025
FREQUENTLY ASKED QUESTIONS (FAQ)
Q: What is the difference between Camp SPARK and the Business & Tech Camp?
A: Camp SPARK is for marketing and students are focused on developing a marketing plan and creating digital advertisements. On the other hand, the Carlmont DECA Business & Tech Camp is focused on business and technological skills, where students will build a startup business plan and work with data.
Q: My child is interested, but they don’t have previous experience with marketing. Can they still participate?
A: Yes!! No prior experience is necessary. All we ask is that students are excited to learn and come with a positive attitude.
Q: My child wants to come to the camp, but they are nervous about public speaking and/or working in a group. Is that okay?
A: Yes; this camp is a fantastic opportunity to learn public speaking skills and our mentors will do public speaking lessons and practice time with the students. There will also be an instructor working with each group to ensure that they stay on track and to guide them through the process.
Q: Do parents get to attend the final presentations?
A: Yes!! After the students’ celebration, we invite all family/friends to come watch your student’s presentation. We will also provide refreshments for everyone.
Q: What business skills will the camp work on?
A: We will work on public speaking, marketing skills, leadership, video filming and editing, graphic design, spreadsheet skills, data analysis, and much more.
Q: What is DECA?
A: DECA is an international organization of school clubs that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges around the globe. In addition, DECA provides the opportunity for students to compete at regional, state, and international levels.
Q: Who are the instructors?
A: The camp is led by Carlmont DECA members. They have all been trained to teach the students marketing, filming and video editing, spreadsheet skills, and how to create & pitch a marketing plan. There will also be an adult supervisor present at the camp.
Q: Are there financial aid opportunities?
A: Yes!! Please contact us directly at @jrowe@seq.org for more details.
If you have any other questions, please contact 819994@seq.org. We will be sending out more updates soon. Here is a master doc with more information about camp curriculum.
Camp SPARK
Venture into the world of creative marketing, develop essential business skills, build confidence, and have the time of your life at Camp SPARK this summer
SPARK
Support
Purpose
Aspire
Reach
Knowledge
Date:
June 23rd-27th, 2025
Monday–Friday
9:00am–2:00pm
Location: Carlmont High School
Camp SPARK is a hands-on marketing camp for middle school students. Throughout the week, students will explore the marketing mix, analyze real-world marketing strategies, and develop digital materials.
Students will film and edit their own advertisements using professional equipment, create digital promotions like flyers and infographics, and gain experience in data analysis and market research skills.
By the end of the week, each student will have developed a comprehensive written report and a professional pitch deck, which they will formally present before a panel of judges and parents, honing their public speaking, creativity, and collaboration skills.
No previous experience is required. Beyond marketing fundamentals, students will engage in games, teamwork challenges, and a field trip to the Carlmont Shopping Center, where they will observe real-world marketing in action.
Carlmont DECA students and business interns will be presenting lesson and mentoring students throughout the week.
SKILLS THAT STUDENTS WILL LEARN
Writing and presenting a marketing plan
Filming and editing digital advertisements
Designing infographics and promotions
Use spreadsheets and formulas
Early Bird
Early Bird Special: $240
Discount ends May 14, 2024
*Must be postmarked by May 14, 2024
Regular PRICING
Regular Pricing: $290
Registration ends June 11, 2024
*Must be postmarked by June 11, 2024
Early Bird
Early Bird Special: $240
Discount ends May 14, 2024
*Must be postmarked by May 14, 2024
Regular PRICING
Regular Pricing: $290
Registration ends June 11, 2024
*Must be postmarked by June 11, 2024
FREQUENTLY ASKED QUESTIONS (FAQ)
Q: What is the difference between Camp SPARK and the Business & Tech Camp?
A: Camp SPARK is for marketing and students are focused on developing a marketing plan and creating digital advertisements. On the other hand, the Carlmont DECA Business & Tech Camp is focused on business and technological skills, where students will build a startup business plan and work with data.
Q: My child is interested, but they don’t have previous experience with marketing. Can they still participate?
A: Yes!! No prior experience is necessary. All we ask is that students are excited to learn and come with a positive attitude.
Q: My child wants to come to the camp, but they are nervous about public speaking and/or working in a group. Is that okay?
A: Yes; this camp is a fantastic opportunity to learn public speaking skills and our mentors will do public speaking lessons and practice time with the students. There will also be an instructor working with each group to ensure that they stay on track and to guide them through the process.
Q: Do parents get to attend the final presentations?
A: Yes!! After the students’ celebration, we invite all family/friends to come watch your student’s presentation. We will also provide refreshments for everyone.
Q: What business skills will the camp work on?
A: We will work on public speaking, marketing skills, leadership, video filming and editing, graphic design, spreadsheet skills, data analysis, and much more.
Q: What is DECA?
A: DECA is an international organization of school clubs that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges around the globe. In addition, DECA provides the opportunity for students to compete at regional, state, and international levels.
Q: Who are the instructors?
A: The camp is led by Carlmont DECA members. They have all been trained to teach the students marketing, filming and video editing, spreadsheet skills, and how to create & pitch a marketing plan. There will also be an adult supervisor present at the camp.
Q: Are there financial aid opportunities?
A: Yes!! Please contact us directly at @jrowe@seq.org for more details.
If you have any other questions, please contact 819994@seq.org. We will be sending out more updates soon. Here is a master doc with more information about camp curriculum.
STUDENT TESTIMONIALS
When I signed up for this camp, I wasn’t sure what to expect, but when I got here and realized it was all student-run with fun activities, I felt more assured. I had a really fun group and I ended up making a lot of friends that would go to my school in the future. The scavenger hunt was also a great way to get to know the Carlmont Campus better. The skills that were taught at this camp will definitely help me in the future. — Kara Pang, Grade 8
I thought that this camp was super fun and I thought the counselors were nice and funny. I felt like I learned a lot at this camp, and I now have an interest in joining DECA in the future. I liked the scavenger hunt, filming the ad, and getting to know new people. — Camille Heras, Grade 8
I didn’t really know what to expect from the camp, because I don’t usually go to academic camps, but this camp was fun. I enjoyed the small groups and the opportunities to be with friends. The activities were exciting yet informative and also very fun! — Chloe Shen, Grade 8
I enjoyed it a lot. There were supportive people all around me and very generous staff. I loved it here and I hope to come back soon. — John Streicher-Nichols, Grade 8
PARENT TESTIMONIALS
I was impressed by the marketing hard skills the camp leaders imparted, the dedication they exhibited and the fun activities the middle school campers conducted. The camp was a great early exposure to business, marketing and communications for our middle schoolers. The Business Club organizers are inspiring model students and good role models for the campers. — Anton Heras
My daughter came into the camp very nervous and worried about the public speaking. However, after the first day, she came home excited by the camp and looked forward to attending camp each day. — Tiffany Obayashi
Kids are full of creativity and imagination, and I believe camps like this provide a great opportunity for them to express themselves. I truly hope there are more camps like this during the long summer vacation. — Po Mi Jung
